Tag: fashion

Yerevan Armenia scaled
Posted in Discovery & Analysing Armenia Caucasus Kavkaz Files ISSN 2975-0474 Monitoring & Analysis

Cultural/fashion diplomacy and economy in Armenia: the story behind Udivila

During SpecialEurasia’s official mission to Yerevan, our team met with Armenian female entrepreneurs who founded the brand Udivila, which promotes Armenian culture and attempts to carve out a slide of a market where Armenia has not yet been present.